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- How does my inventory of products and services start generating ad revenue without even making a sale?
- Why do I want to offer a different price on my web site for the same product, I am already selling it with my current price?
- What is Interactive Pricing?
- How does it work?
- Why use Priceplay Marketplace?
- Why give a consumer a chance to “play for price” on some of my products?
- How do I subsidize the discounts that I am giving to consumers through Priceplay?
- Why am I getting advertising revenue from Priceplay?
- What are Min, Max, and DASP Prices?
- How much will I save from marketing cost?
- How does copying and pasting a set of html codes on my site work?
- How does an Interactive Pricing Activity work on my site?
- What are Interactive Pricing Activities?
- How much do I need to pay Priceplay?
- How do I process payment after a consumer buys my products via Priceplay?
- How do I sign up?
- What if I want to sell but don’t have a web site?
- How soon do I get paid if I have a credit balance on my account?
- How do I pay Priceplay if I have a debit balance on my account?
- How does it work?
- Is it free?
- What if I was not able to achieve the price I wanted?
- What if none of the games interest me?
- Is the minimum price really something I can achieve?
PricePlay’s unique and patented Interactive Pricing Business Method engages a potential buyer with Interactive Pricing Activities by allowing the buyer to have a chance to earn discounts based on their performance during the engagement. During the process, ads are served while a seller’s product is being Played for Prices.
A seller shares a cut of the ad revenue with PricePlay, typically 50% or more of the net ad revenue received.
A seller can start generating revenue even without making a sale. Visitors to seller's web sites generate ad revenue for sellers by merely engaging in the Interactive Pricing process.
The buyers who want to buy at your current price will still do so. Those potential buyers who visit your web site but do not want to buy at your list price will now have a chance to Play For Price. This can increase your conversion, retention, and overall profit. At the very least, these visitors will generate ad revenue for you even if they do not buy after the Interactive Pricing process.
Sellers generally know that every buyer can afford and wants a different price for the same product. It has always been a struggle to decide on what price to offer to buyers in the internet era. Sellers can manually change prices from day to day with existing methods, but with PricePlay, it is real time dynamic with predetermined parameters set by sellers. Interactive Pricing is a tool for sellers to price-differentiate each and every buyer. This in term increases conversion and overall margin. Moreover, the process generates ad revenues for sellers.
Once you take a few minutes to activate a free Priceplay seller account, you will have a set of html codes to copy and paste to your web site as a link. You choose the products you want to offer via Priceplay Marketplace. Your web site customers will only see your listings and no one else’s listing if they visit your site. Any consumer who visits Priceplay Marketplace Portal (our site) will be able to search for your products.
You list the products, set a minimum price (the lowest possible acceptable price to you), a maximum price (the list price or the MSRP), and a desired-average-selling-price (DASP – the average selling price you desired, if your listing is more than one in quantity). Now sit back and start seeing your conversion and retention rate increase, and advertising revenue you never expected piled-up in your account.
Acquiring new customers – and retaining them – can be costly. PricePlay offers sellers and etailers of consumer products and services an unique opportunity to connect and convert qualified buyers at the point-of-purchase. Your products are offered alongside complementary game offerings such as online trivia games – based on the buyer's preferences, record, and profile – providing interesting, convenient, contextual relevance to site visitors that might not normally converting to a paying customer. With PricePlay, you can find the visitors stick longer to your web site– when your products are offered via PricePlay and allowing them to “play for your price!” Customers return for PricePlay turns into unexpected purchases on a regularly basis.
PricePlay gives you the ability to easily and cost-effectively attract and convert hundreds of thousands of new buyers, with minimal marketing effort and expense. PricePlay marketplace makes it possible for you to automatically tailor offers to individuals based on their personal preferences, where they are and what they are doing. With PricePlay marketplace on your own web site, PricePlay enables you to dynamically-price inventory and transact with buyers in real-time, so that your inventory is turned to cash instead of missed opportunity.
Expand Your Customer Base – Risk-Free
As a participant in the PricePlay marketplace, you can provide your existing customers with access to PricePlay in a secure environment where it is easy-to-transact, while also making your products and services available to a large and growing number of buyers. One connection to the PricePlay marketplace puts you on the desktop of thousands of customers. And because there is little to no acquisition cost, you can pass savings on to your customers or realize higher margins. Through a single, virtually cost-free connection to the marketplace, PricePlay sellers and etailers achieve immediate benefits.
play for priceon some of my products?
You are probably offering special prices on certain products from time to time. You want to achieve a few more things by offering discounts on some products via PricePlay Marketplace. Your site visitors will need to spend time to earn the discounts. You want to add value to an order for your business by having the chance to cross-sell an up-sell other regularly priced items. You want your customers to return to your site without spending vigorously on internet marketing. You can generate additional revenue through advertising while giving out discounts via PricePlay, and PricePlay takes care of all of this for your. When a visitor plays a PricePlay game, it is our chance to show an advertisement.
You may have an item that has been sitting in the warehouse for more than 3 months but you don’t want to just through them away at below cost. You may have negotiated a special discount for an item with a particular vendor, but still want to keep your margin as high as possible while giving your customers a chance to extreme prices.
Better yet, you will have game potential buyers’ behavioral information if they indicate interest in receiving information from you, even if they don’t buy immediately, for future sales opportunity.
The reasons to offer your product via PricePlay can well be your secret weapon vs. your competitor.
The savings from what you normally spend on Internet marketing may well subsidize for the discounts needed. For example, if you typically spend on average $50 to convert a new customer and you need to convert one thousand new customers a month. You would probably need to spend $50,000 in marketing to acquire these one thousand new customers and there is no guarantee that they will remember your site and return the next time. With PricePlay, you may be able to increase the conversion rate dramatically. For example, if your conversion rate with PricePlay is double of what you had, now the cost decreases to $25 per new customer acquisition. By spending the same amount of $50,000 in marketing, you will now have 2,000 new customers instead of only 1,000. Better yet, these 2,000 new customers plus those registered for your information, have a higher chance of returning to your site for future purchases.
For what ever you list on PricePlay for sell, you are earning advertising dollars if it attracts buyers to play-for-price on it, even if your products don’t sell. For example, if there is 100 players played for price on one of your products, but non of them buy, all of the 100 players will have generated pages views or/and click-throughs from your product’s page, which PricePlay would give you advertising credit for. You will see credit automatically increases in your account. You also have the option to not generate any advertising revenue when you sign up, so there won’t be ads served. But if you want ad revenue and most people do, you want to offer as low as possible on the “Minimum price” to attract players to play for your products or services. You may earn more from advertising then the sell of your products or services.
In a normal ecommerce product listing, you only list one price. With PricePlay, you want to set a Minimum Price. The min price is the price you think you can attract potential buyers to play for your product.
The maximum price is normally the listing price or MSRP for your products or services. The DASP is your desired average selling price for your listing if the quantity is more than one. If there is only one unit in your listing for an item, the min price is the DASP by default.
A potential buyer may have achieved and purchased for your product for as low as the min price, but with DASP, the PricePlay Marketplace will automatically take into account the prior selling prices to adjust the level of difficulty. So although some buyers will buy at or near the min price, you will most likely have an average selling price that is close to DASP. You must have good faith when setting up the min price and set it as low as you can.
The value of PricePlay Marketplace is not really about saving marketing budget, but to give higher return on investment from the same amount of marketing dollar. After activating PricePlay, spend the same amount of marketing dollar, you will likely see your conversion rate, overall margin, and revenue, double, triple, or even more. This will also in turn enables you to provide lower min price on PricePlay marketplace for your customers and keep them on your site.
It is the same way you sign up a typical affiliate program. The difference is that PricePlay is an Interactive Pricing engine, in which you can list products for sell to promote your site. Once you sign up for PricePlay Marketplace, you will be giving a few lines of html codes. You can copy it and past to your site as a banner or button link. Your site visitors will see the link such as “PricePlay for special prices!” Once a site visitor clicks the link, he will see the name of your site select a product from your PricePlay listing of products. He will then select a game to play for price. During all the playing time, he is still on your site with your products. He may return to your site to play for more even if he doesn’t buy at the first visit. If you want to temporarily pull-off PricePlay or cancel it, simply disable the link or change PricePlay html codes to something else.
A PricePlay game operates on a pop-up window and is completely independent of your site. A site visitor plays a PricePlay game while is still on your web site. No servers or bandwidth from you will be needed to serve a PricePlay game.
It can be any online activity that a consumer enjoys doing. However, at this point, an Interactive Pricing Activities are mostly online casual games such as a trivia question, video game, or video clip that requires interaction from a consumer.
You pay only if there is any successful transaction completed from your listing of products via PricePlay Marketplace. We call this transaction fee. There is no listing fee such as those on eBay. Furthermore, you will be paid a share of the advertising revenue generated from your product listing. The transaction fee is 4% of your total final transaction value. However, it is possible that PricePlay will pay you instead of you paying PricePlay if your credit from ad revenue surpasses the transaction fee you owe at the end of each month. We will at the end of each month send you an invoice via email or a payment if your credit balance exceeds $50.
It is the same as how any ecommerce site processes payment. However, we partner with Google Checkout and eBay’s Paypal to make payment processing fast, cost effective, and easy for both sellers and buyers. If you don’t already have an account with Google Checkout or eBay’s Paypal, you will find links to instructions during your sign on process.
It is like signing up a free email account. You enter valid information in 3 steps that take 3 minutes. PricePlay sends an email to your account for confirmation. It takes only a few minutes to sign up and you are ready to launch PricePlay Marketplace on your own web site in a few minutes. We want to keep our Marketplace Network very reliable to consumers. That is why the validation process is required.
If you do not have a web site, you may still sign on an account and sell through PricePlay Marketplace Portal. You get all the same benefits except consumers find you through PricePlay Marketplace Portal and see other competing products. Once you sign up, we will verify a few things, such as your eBay seller’s feedback, etc. to make sure you are reliable for our consumers, before you are accepted as a new supplier member.
We will send you payment if at the end of each month your ad revenue minus transaction fee is $50 or more.
We will charge your credit card or invoice you for fees owe to PricePlay at the end of each month. Or you may choose to pay via Google Checkout or eBay’s Paypal.
You must have products or services that you want to have the price lowered. PricePlay Interactive Pricing Marketplace gives you the power to do that. You choose a product you want. You select a game (such as an online golf game or trivia game) you like. Then you play. The price drops as you play the game. The better you are at the game, the lower the price. You decide when you want to stop. That is the price you want and have control over with. Playing is free and unlimited. No purchase necessary.
It is absolutely free. You only pay when you want to purchase something — at the price you want.
There are a few things that you can do to achieve the price you want. You can keep on playing or invite a friend to play for you. You can choose and find the game (such as a trivia question or video game) that you are best at. You can submit a game or any Interactive Pricing idea that you think you are better at if you can’t find it already, and we will notify you when it is available. It is unlikely that you can not achieve the price if you do at least one of the above.
Well, you can submit your own game or an Interactive Pricing Activity (IPA) idea. We may or may not adopt it. To submit a game idea or any idea, please go to our contact page.
Yes. The Priceplay Marketplace is set up that once a seller sets up a product, the minimum price must be achievable. You just have to earn it by doing well in one of the games.
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