Priceplay platform gives online marketing and promotions a new look. Consumers are attracted to “Play for Your Price!” via online interactive activities such as an online game or trivia questions. Promoters of web sites provide relevant products and services as “Play for Your Price!” items to increase advertising effectiveness without giving them out for free. Eyeballs are stick to the branding/advertising messages while revenues are generated. This increases the participation of consumers and rewards participants without the limitation of quantity.

How can Priceplay help?
Priceplay provides you with a next generation solution that will enable you to easily manage and administer your online promotios. We also provide your administrators with a simple and straightforward online administration assistant to help with updating, managing, and reporting the promotion they use every day.

• Drives immediate savings in promotion and marketing
Priceplay delivers immediate savings to your organization by transparently administering your promotions at the point of purchase. Visitors are attracted to your site and gently guided to your preferred promotional products and services. For example, instead of spending $50 to attract and convert one new customer, internet marketers can now see that the average cost of marketing is reduced as conversion rate increases. When you make it worthwhile for your site visitors, they will turn into paying customers. More over, these customers return to the web site on a regular basis and continue to generate value for your business.

• Enables cross-sell and up-sell during promotion
You have negotiated world-class prices from your vendors, but what good are they if you and your customers don't take further advantage of them? The Priceplay administration assistant provides a single, easy-to-use experience for cross-sell and up-sell, helping you dramatically increasing revenue and margin while promoting your special-priced products and services.

• Supports point-and-click promotion management
Sometimes it becomes necessary to change the special-priced products and services for promotion. In the past, making a change during a promotion was a long, tedious process, if at all possible. With Priceplay, switching, adding or moving promotional items can be done with a few mouse clicks. You can complete the change and introduce new promotions to your site visitors literally within minutes.

• Making your life easier.

Negotiate supplier contracts with confidence
How many fantastic contracts have you put in place with suppliers only to see a fraction of the customer spending go their way? Many suppliers will offer you aggressive discounts, but only if you demonstrate the ability to move business their way. With Priceplay, you can negotiate with confidence. With just a few mouse clicks, you can redirect customers to the products of your preferred suppliers, deliver suppliers committed business volume, and enjoy deeper negotiated discounts. All without violating Minimum-Advertising-Price agreements.

Delight your customers
When was the last time you rolled out a solution that your customers loved to use for purchases? Delight your customers with Priceplay, which not only lets them make their purchasing experience unique and efficiently but also integrates with their online entertainment needs by allowing them to engage in a “Interactive Pricing Activity” (IPA) – such as online games, fantasy sports, investment simulation, trivia questions or any other interactive activity that is enjoyable to them – directly onto their monitor. The Priceplay administration assistant automatically notifies them – for instance, if a product or relevant item they were interested is available for “Play for your Price!”

Easily modulate revenue controls
When the quarter is tight and the CEO needs you to reign in additional customers and revenue immediately, Priceplay enables you to respond quickly and efficiently. Instead of spending in the dark, you can implement a promotion that targeting certain product and customer categories. Instead of sending blanket emails or marketing to the roster, simply change the options available at the point of purchase with a few mouse clicks. It's a much more elegant promotional management solution…and a much more cost effective one.

Roll out a next generation, on-demand solution effortlessly.
The Priceplay platform is built on a next generation architecture and available on-demand. That means implementation is fast and easy – no installation, IT hassles or busloads of consultants to deal with. Priceplay Marketplace gently settles in around the organization like a soft blanket instead of a straightjacket. And implementing it isn't the traditional heart, liver and lung transplant that we've all been through with other solutions. Implementation is literally copying and pasting a few lines of html codes.