With Priceplay, a consumer engages in real-time dynamic pricing and interactivity without waiting until the end of an auction to know whether he won the auction or not. A consumer makes a purchase in a dynamic pricing environment at anytime and at any price point. Furthermore:
• Prospective buyers have more fulfilling and enjoyable purchasing experiences, leading to new sales. Also, additional ‘suspect’ buyers play for fun, generating incidental purchases and advertising revenue
• Web sellers can implement Priceplay on their own web site and at the same time connected to the Priceplay Marketplace
• Optimized advertising and sales campaigns. During Interactive Pricing Activities (IPAs) online and brand marketers can collect customer buying information and implement or change programs to increase web hits/views and revenues.
• Sellers manage prices as well as the correlation between price and performance using rules for inventory levels, ad revenues generated, consumer profiles, etc. VS. only at the back end reserve price.
• Buyer engages in an interactive/dynamic/efficient buying process VS. one requiring manual and frequent reviews and updates of bids
• A buy chooses right price/right time VS. waiting for an auction to end
• “Buy-now” can be any time VS. only available with reserve price
• Enjoyable purchasing process and decreasing prices

Expand Your Customer Base – Risk-Free
Acquiring new customers – and retaining them – can be costly. As a participant in the Priceplay marketplace, you can provide your existing customers with access to Priceplay in a secure environment where it is easy-to-transact, while also making your products and services available to a large and growing buyers. One connection to the Priceplay marketplace puts you on the desktop of thousands of customers. And because there is little to no acquisition cost, you can pass savings on to your customers or realize higher margins. Through a single, virtually cost-free connection to the marketplace, Priceplay sellers and etailers achieve immediate benefits.

Plug In to the Priceplay marketplace
Priceplay currently connects sellers and etailers with free accounts across numerous industries in its seller network. See how easy it is to plug in to the Priceplay marketplace and start using Priceplay on your web site today. Link to the sign on page.