The Priceplay™ Interactive-Pricing™ Platform
The Largest Interactive Pricing™ Marketplace. Simple.

The Priceplay Marketplace Network is the world's only global online Interactive Pricing marketplace for products and services of all kinds. Accessible from any location, any time, on any web browser, it is built on a single, unified commerce platform. The Priceplay Marketplace Network leverages embedded intelligence that tracks user preferences and promotion policies to enable buyers and suppliers of services and products to transact in an automated, personalized manner anytime, anywhere. It's services on-demand.

Making Interactive Pricing Simple

Priceplay spent the last six years developing an innovative platform based on next generation Web technologies to fundamentally change how people entertained and interact for prices of all kinds of products and services. It puts the Web to work for users, finding and playing for the products and prices they want. At the same time, the platform puts the Web to work for suppliers, connecting them instantly to millions of qualified consumers at the point of purchase with higher conversion and retention for each dollar or “zero-dollar” of marketing spending.

What's Under the Hood?

When you board an airplane, you probably don't know what the passenger sitting next to you paid for his fare. You just want to know that what you paid is the lowest possible price, and that you have control over the price you wanted to pay. We think people should feel this way when they buy anything online.

So in May of 1999, the inventor of Interactive Pricing set out to build a reliable, flexible, platform to help millions of people interact, enjoy and control prices they are paying for their products and services – all without sacrificing the quality of products and services, as sellers receive more while buyers pay less. Unlike traditional web sites or portals, we focused on a user-centered approach, leveraging the Internet and next-generation technology to put the Web to work on behalf of individuals. The end result is a global Interactive Pricing Marketplace and a trusted online community that revolutionize the way people and businesses buy and sell online. The Priceplay Interactive Pricing platform is built using an event-driven, Services Oriented Architecture (SOA), which allows the rapid orchestration of applications that are standards-based, distributed, flexible and secure. The platform runs in our data center and consists of:

• A robust services on-demand infrastructure
The hardware and software required to support high-performance, configurable and extensible platform services. This standards-based infrastructure manages the complexities of delivering scalability, caching, transaction management, asynchronous communication and guaranteed message delivery.

• A rich portfolio of Platform services
Elements of business logic that can be re-used across different applications, have well-defined interfaces and can be remotely managed, monitored and instrumented.

• A set of sophisticated interfaces and services development tools
Defined to accelerate the development of new Interactive Pricing Activity and other applications. New applications can reuse existing platform services and/or use new services created by Priceplay or third-party developers. Tools include visual aids for automatic code generation, user interface templates and tags, dynamic orchestration of services and others.

The Priceplay platform delivers a superior user experience, allows buyers and sellers to transact in a safe, secure environment and enables us to introduce new Interactive Pricing Activity and suppliers to the Priceplay Marketplace Network at an unprecedented rate.