The Priceplay Enterprise Console
Guide Online Visitor Purchases. Maximize Margin.
Drive Marketing Cost Savings. Create Brand Loyalty.

Every year, enterprises significantly spend on marketing, such as banner ads, searching marketing, print media, and TVs. According to ANR, maverick spending on marketing made by corporations results in U.S. consumers paying 14-25% higher prices. That's a $25-$50 billion savings opportunity per year. How has marketing spending gotten so big? Is the result of marketing spending measurable? The fact is that few organizations make it easy and convenient for consumers to find, “play for prices” and buy from preferred products. Consumers faced with the prospect of buying products and services through single-vendor web sites and legacy purchasing applications end up unproductively searching the web for options and prices. And companies lack the ability to dynamically shift their marketing spending to maximize negotiated discounts for consumers and achieve quarterly profitability targets, while building brand loyalty.

The Priceplay Enterprise Console offers business managers in marketing, sales and operations departments extraordinary visibility into and control over every category of marketing spend – all from a single web interface. Managers can easily implement and enforce marketing and promotional campaigns and guide consumers to preferred-selling products, while at the same time improving margin and revenue.

How it Works:

With a few mouse clicks, business managers assign and define which products they can and want to promote through Priceplay Enterprise Console. With one more mouse click, branding messages are integrated through out a buyer’s engagement with Interactive Pricing Activity. The lower the price a consumer desires, the longer he is exposed to the branding and cross/up-sell opportunity. Business managers set a Max Price (normal MSRP), a Min Price (lowest acceptable price or the discounted price) and the DASP (desired average selling price for multiple quantity of one item, so the final margin is always under control while rewarding and converting your customers). Later, as business needs change, managers can add and change product offering, pricing policies or branding messages on the fly – all without impacting your marketing budget or business processes.

The Priceplay Enterprise Console enables procurement, business managers to:
• Quickly and effectively move market share to achieve negotiated discounts and rebates
• Selectively dial-back marketing spending at quarter-close to achieve profitability targets
• Reward consumers for achieving loyalty level and transaction targets
• Apply and modify related pricing and promotion rules with mouse clicks
• Gently guide consumers to do purchase with preferred-selling items

To learn more about Priceplay Enterprise Console, contact enterprise@priceplay.com