Priceplay was born with a vision to give sellers more when buyers pay less. And the process to reach this balance must be fun.

A simple idea to give a buyer control over the price he pays and a seller higher overall margin was born in a college dorm room in 1999. Then the battle with the United States Patent Office took 7 years after the founder of Priceplay, Wayne Lin, filed a patent application on the Interactive Pricing™ technology. PricePlay^® now creates a software platform that saves marketing costs, increase customer retentions, and generate higher quality revenue for Internet marketers, small and big. For the first time, PricePlay^®’s Interactive Pricing™ technology gives buyers and sellers real time dynamic and instantaneous interactivity to reach a mutually-beneficial price point for products and services. PricePlay^®’s Interactive Pricing™ solutions is designed to deploy quickly for a broad set of marketing and ecommerce application, including online promotions, advergaming, ecommerce business models, online auctions, wireless, commercial gaming, and home entertainment to name a few.

PricePlay^® is positioned to take online branding and transaction to the next age of the Internet. PricePlay^® operated largely in garage mode over the past six years as we designed, developed, and patented our unique and disruptive business platform and supporting solutions.

In the coming months we will begin our roll out of a set of applications and tools that will change the zero-sum relationships of the price a seller wants and a buyer pays.