Formally founded in 2006 and headquartered in Irvine, California, Priceplay^® is revolutionizing the way people and businesses buy and sell over the internet, with the first online marketplace for Interactive Pricing™. Priceplay^® is one of the leading forces behind user-centric computing and Web 2.0, leveraging next generation technology that puts the Web to work on the user's behalf. We enable unprecedented levels of fun and price for users and help companies more effectively manage and control marketing spending.

Priceplay^® has pioneered the industry's first Interactive Pricing^® marketplace built entirely on Web 2.0 technology and a native, services-oriented architecture (SOA). This architecture means all our applications are modular – designed to support the services we offer today. This highly scalable, easily adaptable platform enables our Interactive Pricing^® marketplace that delivers extreme value to a vast network of consumers and providers.

Priceplay provides a global, online marketplace – The Interactive Pricing™ Marketplace – where consumers can find, Play-For-Prices on all types of products and services including travel, books, toys, games, and sports equipments. The Priceplay Interactive Pricing Marketplace delivers significant value to marketers, consumers, and providers of services and products through a complete set of online offerings:

The Interactive Pricing™ Activity — For Consumers
Consumers can find and play-for-prices via all kinds of Interactive Pricing™ Activity: Online games, trivia questions, video-clips, educational...


The Priceplay^® Marketplace Network — for sellers
A vast global backbone of trusted and first-class sellers across multiple product and service categories that have partnered with Priceplay to deliver online products and services to consumers via the Interactive Pricing Platform. Together with the Interactive Pricing Activity, the Priceplay Marketplace Network makes it simple for sellers to connect to our marketplace and extend their brand and product reach, reduce customer acquisition costs, increase customer retention, liquidate perishable inventory and drive incremental revenue.


The Priceplay^® Enterprise Console
An enterprise version of the Priceplay^® that can be customized and fully integrated with an eBusiness’s back end ERP, CRM, and eCommerce systems. It is merely a set of API that enterprises can fully integrate a Priceplay^® Marketplace with their existing eCommerce systems.